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Free Resource · 2026 Edition

Short-Let Marketing
Cheat Sheet

A step-by-step checklist for landlords entering the short-let market. From preparation to market leader. No fluff, just actionable steps.

The 2026 rules and tax, nation by nation
8-stage marketing checklist: preparation to market leader
Your tech stack: PMS, channel manager and booking engine
Your website: speed, booking flow and getting found
New: AI for short-let hosts, with guardrails
Short-Let Marketing Cheat Sheet preview

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What You Get

What's Inside the Cheat Sheet

18 pages covering the full journey from landlord to short-let market leader.

1

Is Short-Letting Right for You?

The 2026 picture: the Renters' Rights Act, the end of the holiday-let tax regime, and the registration and licensing rules in each nation.

2

Marketing Checklist

The core of the guide. An 8-stage checklist from preparation and first booking through to content strategy and market leadership. Covers OTA setup, direct booking, guest systems and growth at every stage.

3

Your Tech Stack

The four tools behind a direct-booking business, and six checks for choosing a booking engine.

4

Your Website

Speed, mobile, booking flow and trust signals, plus getting found in search and by AI assistants.

5

AI for Short-Let Hosts

New

Where AI saves you time (listings, pricing, guest messages and being found in AI search) and what it should never do alone.

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