Google Ads, Meta Ads, and retargeting campaigns designed specifically for serviced accommodation - where every click is a potential booking.
SA-specific campaigns that target real bookers, not tyre-kickers.
Search campaigns targeting high-intent accommodation keywords. We know which terms convert and which waste budget - tested across multiple SA operators.
AI-powered campaigns across Google's entire network - Search, Display, YouTube, Maps, and more.
Reach leisure travellers and corporate bookers on Facebook and Instagram. Property showcase ads that drive enquiries.
Bring back guests who browsed but didn't book. Smart remarketing across display and social.
Every pound tracked. We shift spend to what converts and cut what doesn't.
Full-funnel tracking from click to booking. Know exactly what your cost per enquiry is.
Most PPC agencies don't understand the SA booking journey. They target broad hotel keywords, ignore corporate bookers, and measure clicks instead of bookings.
We've managed campaigns across multiple SA operators. We know which keywords convert, which audiences book, and how to structure campaigns that deliver real ROAS - like the cost per lead we brought down to about £19 for Roomspace in 2024, from £42.66 the year before.
Cost Per Enquiry
Tracked and optimised weekly
ROAS
Revenue vs ad spend ratio
Conversion Rate
Click to booking percentage
Direct Bookings
Bookings bypassing OTAs
A clear process to get your campaigns profitable, fast.
Audit any existing campaigns, research competitors, and build a targeted keyword and audience strategy.
Set up campaigns, ad groups, targeting, and conversion tracking. Write compelling ad copy for SA audiences.
Go live, monitor performance daily, and make quick optimisations based on early data.
Monthly reporting with clear ROI metrics. Scale what works, cut what doesn't, test new opportunities.
Challenge
A corporate housing brand that needed a steady flow of direct enquiries from corporate bookers searching on Google.
Solution
Google Ads campaigns for corporate accommodation searches, with full conversion tracking and ongoing optimisation.
3x
Website enquiries
~£19
Cost per lead
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Straight answers about running paid ads for serviced accommodation.
Most SA operators see meaningful results from £1,000-2,000/month in ad spend, plus management fees. We’ll model your expected return before you spend a penny.
Google Ads can drive enquiries within days of launch. Meta Ads typically need 2-4 weeks for the algorithm to optimise. We focus your budget on the highest-intent audiences from day one.
Yes. We run Google Search, Google Display, Meta Ads, and retargeting campaigns. The channel mix depends on your market - corporate relocations respond differently to weekend city breaks.
Monthly reporting with clear metrics: cost per enquiry, cost per booking, and ROAS (return on ad spend). No vanity metrics. If a campaign isn’t delivering, we pivot fast.
Let's discuss how paid advertising can reduce your OTA costs and grow revenue.
Free analysis · No obligation · Delivered within 2 working days
