Privacy Policy
Last updated: 17 October 2026
Introduction
Website for Bookings ("we", "us", or "our") is a trading name of CrowCreation Ltd (Company No. 09470213). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website websiteforbookings.com and use our services.
Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, company name, and phone number when you fill out our contact form, request a free website audit, or book a consultation.
- Website Information: Your website URL when you request an audit.
- Newsletter & Lead Magnet Data: Email address, first name, market segment, and marketing consent when you sign up for our newsletter or download our cheat sheet.
- Feedback Data: Star rating, optional comments, page URL, and browser user agent when you use our feedback widget.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, scroll depth, clicks, referral source, and content engagement. This is collected via analytics and CRM tracking tools.
- Payment Information: When you purchase services via our payment links, payment data is processed directly by Stripe. We do not store your card details.
- Cookies & Similar Technologies: We use cookies and tracking pixels to improve your experience, analyse website traffic, and measure marketing effectiveness.
How We Use Your Information
We use the information we collect to:
- Provide requested services (website audits, consultations, marketing services)
- Respond to your enquiries
- Send marketing communications and newsletters (with your consent)
- Deliver lead magnets such as our cheat sheet
- Process payments for services
- Improve our website and services based on usage data and feedback
- Analyse website usage, marketing performance, and user engagement trends
- Manage our customer relationship via CRM
Prospect Research & Business Outreach
We work with serviced accommodation and short-stay businesses. Before contacting a business we think we could help, we may research it and prepare a short, tailored review of its online presence. This section explains what that involves if we have contacted you, or prepared a review for your business, without you contacting us first.
What we collect and where it comes from
- Business contact details: name, job title, work email address and work phone number, taken from your company website, Companies House, professional networks such as LinkedIn, or an introduction from someone who knows you.
- Public information about your business: your website and how it performs, search results, public listings on booking and review sites, and your public social media business pages.
- Our correspondence with you: the emails and messages we exchange, and notes of any calls.
How we use it
- To judge whether our services are relevant to your business
- To prepare a review or proposal specific to your business
- To contact you about it, and to follow up a small number of times
- To keep a record in our CRM of when we contacted you and how you responded
Private review pages
If we prepare a review for your business, we publish it on a private page on this website. The page is not linked from anywhere on our site, is blocked from search engines, and can only be opened by someone with the link. It is taken down automatically after a set period, usually 7 days, which you can extend or shorten using the buttons on the page. If you use those buttons, we record that you did so, and when, in our CRM so that we can respond. When a review page is opened, we are notified and see how long it is read, how far down, which section is being read, the rough location (town and country, from the network) and which of its buttons and links are clicked, so that we can follow up at a useful moment. Links from a review page to our own website, our booking calendar and our chat partner Octopus AI carry a tag naming the review, so our website analytics can see which page a visit came from. We note the first visit in our CRM. We also use Microsoft Clarity, in its cookieless mode, to keep a replay of the visit, with anything typed hidden. Review pages do not set analytics or advertising cookies. Your browser stores one small setting on your own device so that the welcome note is not shown again.
Our lawful basis
We rely on legitimate interests: telling businesses about services that are relevant to their work. We limit what we collect to business contact details and public information about the business, and we only send unsolicited marketing emails to corporate email addresses, in line with the Privacy and Electronic Communications Regulations.
How long we keep it
We keep prospect records for up to 24 months after our last contact with you, unless you become a client, in which case the retention terms for clients apply.
Stopping us contacting you
You can object at any time by replying to any message from us, or by emailing bec@websiteforbookings.com. We will stop contacting you, take down any review page about your business, and delete your details. We keep only a minimal record (your email address and the date you objected) so that we do not contact you again by mistake.
Legal Basis for Processing (UK GDPR)
Under UK GDPR, we process your data based on:
- Consent: When you opt-in to receive marketing communications
- Legitimate Interests: To provide services you've requested, improve our offerings, and research and contact businesses our services may be relevant to (see Prospect Research & Business Outreach)
- Contract: To fulfil our contractual obligations to you
Data Sharing
We do not sell your personal data. We may share your information with:
- Service Providers: Third parties that help us operate our business (e.g., email marketing platforms, analytics tools)
- Legal Requirements: When required by law or to protect our rights
International Data Transfers
Some of our third-party service providers may process data outside the UK and EEA, including providers of analytics, CRM, email marketing, payment processing, and hosting services. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, in accordance with UK GDPR requirements.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at bec@websiteforbookings.com.
You may also file a complaint with the Information Commissioner's Office at ico.org.uk.
Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Marketing contact data is retained until you unsubscribe. Prospect records are retained for up to 24 months after our last contact, as described above. Analytics data is retained for up to 26 months.
Third-Party Services
We use third-party service providers to help us operate our website and deliver our services. These providers fall into the following categories:
- Analytics: To understand how visitors use our website and measure marketing performance
- CRM & Contact Management: To manage customer relationships, form submissions, and enquiry tracking
- Email Marketing: To send newsletters, automated sequences, and transactional emails
- Payment Processing: To securely process payments for our services
- Scheduling: To manage consultation and meeting bookings
- Hosting & Infrastructure: To host, deploy, and serve our website
- Communication: To provide real-time customer support and chat
- Web Fonts: To deliver typefaces used on our website
These providers process data on our behalf and are contractually bound to protect your information. We regularly review our providers to ensure they meet appropriate data protection standards.
Third-party websites linked from our site are governed by their own privacy policies.
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS and hosted on infrastructure with enterprise-grade security.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy or GDPR-related requests, please contact us:
- Email: bec@websiteforbookings.com
- Company: CrowCreation Ltd (Company No. 09470213)