Websites for serviced apartment and aparthotel operators: built around apartments, buildings and length of stay, connected to your PMS, and designed to turn corporate and leisure visitors into direct bookings.
Websites from
Growth build delivery
Part of our direct booking website design service. This page is for apartment and aparthotel operators; holiday lets, guest houses and other short lets are covered there.
A hotel website mostly sells rooms by the night. A serviced apartment or aparthotel website has to work for very different visitors on the same page. A site designed for only one of them quietly loses the other two.
They book for someone else, often for weeks at a time. They want a clear long-stay enquiry route, an obvious way to ask for an invoice or a company account, and proof you can handle a team arriving on Monday. A hotel-style "book now" button alone loses them.
They compare you with the same apartment on Booking.com and Airbnb. They want live availability, a total price before they type a card number, and real photos of the apartment they will actually stay in.
They care about parking, a washing machine, a proper kitchen, fast wifi and a workspace. If those facts are buried in a PDF, they ring a competitor whose site answers the question in one scroll.
Use this as a checklist for your current site, or as a brief for any agency you talk to, including us. For worked examples, see our roundup of great serviced apartment websites and the longer serviced apartment website design guide.
Studios, one-beds and two-beds each get their own page with a floor plan or layout, sleeping arrangements, kitchen kit and the buildings they are available in. Guests search for "two bed serviced apartment Manchester", not "deluxe room".
One page per building or area, with transport links, parking and what is nearby. These pages are what Google ranks for "[area] serviced apartments", and they give corporate bookers something to forward to the person travelling.
Instant booking for short stays, connected to your PMS, and a short enquiry form for long stays and group bookings. Both feed your CRM so nothing sits in an inbox.
Calendar and prices come straight from your property management system, so the website never shows a night you have already sold elsewhere.
Weekly and monthly rates shown plainly, with what is included (cleaning frequency, bills, linen). Long-stay guests are pricing you against a short-term rental, not just a hotel.
Reviews, cancellation terms, check-in method and a phone number sit next to the booking widget, not on a separate page. That is where hesitant guests make up their minds.
A lightweight build, compressed images and no heavy page builder. Many guests first find you on a phone, often on the move, and a slow page gives them a reason to go back to the app they already have.
Schema markup for your business and FAQs, a proper sitemap, and redirects from every old URL when we replace an existing site, so you keep the rankings you already have.
Your website should read availability and prices from your property management system, and send direct bookings straight back into it. No double bookings, no re-keying.
We built a Tokeet integration for live availability on the Hilltop Serviced Apartments site, and digital check-in linked to the PMS for Executive Roomspace's guest portal.
How PMS integration worksFixed-price builds, so you know the number before we start. Full feature lists are on the pricing page.
£1,997
Delivered in 7 days. Best for: 1-2 properties, need web presence.
Professional web presence for your property business. Everything guests need to find and contact you.
£3,997
Delivered in 10 days. Best for: 3-10 properties, want direct bookings.
Direct booking engine with property search, PMS integration, and full SEO. Everything you need to compete with OTAs.
£6,997
Delivered in 15 days. Best for: 10+ properties, full marketing engine.
Full marketing engine with advanced booking, AI optimisation, and comprehensive analytics. Built for portfolio operators.
Not sure which fits? A Discovery Session maps your apartments, booking flow and PMS before you commit to a build.
Challenge
A Manchester serviced apartment operator that needed its website to turn more visitors into direct enquiries.
Solution
W4B rebuilt the website in 2024: location landing pages, live availability from their Tokeet PMS, and enquiry forms that flow straight into HubSpot.
57 to 130
Monthly enquiries, Jan 2024 vs Jan 2025
+127%
Enquiry-form submissions
"W4B has completely transformed our website and booking engine to help grow our client base and receive more direct bookings for increased revenue."
A serviced apartment site we built and grew. In one 12-month reporting period it had 236,471 visits and 9,104 enquiry-form page views, according to the site's own server logs. Read how the SEO was built.
A corporate serviced apartment operator. Alongside the website we built a guest portal with My Activities, My Issues and My Keys, so guests manage their stay, report problems and open their apartment in one place. See the guest portal service.
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About apartment and aparthotel websites.
Our website builds start at £1,997 for a simple enquiry site. The Growth build at £3,997 adds property search and a booking widget connected to your PMS, which is where most serviced apartment operators with 3 to 10 apartments start. The Performance build at £6,997 adds a full booking engine and deeper analytics for larger portfolios. Full details are on our pricing page.
The Growth build is delivered in 10 days. Larger sites with several buildings, custom booking flows or a guest portal take longer, and we agree the timeline before we start.
Yes. We connect your website to your property management system so availability and prices are always live. Our PMS integration page explains how this works for Guesty, Hostaway, Uplisting and Beds24, and we have connected sites to Tokeet and Res:Harmonics for clients.
Yes. Hotels sell rooms by the night to one main audience. Serviced apartment operators sell whole apartments by the night, week or month to corporate bookers, relocation agents, contractors and leisure guests at once. The site needs apartment-type pages, building pages, a long-stay enquiry route and clear length-of-stay pricing.
Not if the move is done properly. Before launch we map every existing URL to its new home and set up permanent redirects, keep the page titles and content that already rank, and resubmit the sitemap in Google Search Console after go-live.
Yes. You own the code, the content and the domain. If you want to move hosting or work with another agency later, you can.
Send us your URL and get a free Booking Leak Report: where visitors drop off, what is slowing the site down, and the first fixes worth making.
Free analysis · No obligation · Delivered within 2 working days