A Complete Digital Presence for Property Investment
From brand strategy to live deployment - a professional website with CRM, analytics, compliance, and a content engine ready to grow.
6
Pages + Blog Engine
4
Blog Posts at Launch
7
Market Segments in CRM
100%
GDPR Compliant
Client
Estate Plan
Industry
Property Sourcing & Investment
Services
Web Design, CRM, SEO, Content
Live Site
estateplan.onlineThe Story
They needed more than a brochure site - they needed a digital foundation.
Estate Plan is a property sourcing consultancy specialising in off-market HMO and serviced apartment deals across Kent, Brighton, and London. They needed a professional web presence that captures and qualifies leads, builds SEO authority, and reflects 20+ years of corporate housing expertise.
We built it from scratch - brand strategy, content, design, development, and integrations - delivered as one complete package.
What We Built
Four pillars of a digital presence
Brand Strategy & Positioning
- Competitive positioning around digital marketing expertise in property
- Messaging architecture targeting 3 investor personas
- Founder-forward brand voice with documented tone guidelines
Professional Content
- 6 pages of strategically crafted copy
- 4 pillar blog posts published at launch
- Blog engine for ongoing content marketing with SEO targeting
Lead Capture & CRM
- HubSpot forms with 7-segment lead qualification
- Visitors self-select investor type for smarter follow-up
- GDPR-compliant consent - leads flow straight to CRM
Analytics & Compliance
- Google Analytics 4 with privacy-first cookie consent
- Schema.org structured data for rich search results
- Google Search Console verified, XML sitemap live
Why It Matters
This isn't a template with a logo swap.
Estate Plan launched with the same infrastructure you'd expect from an agency build costing five figures - CRM integration, GDPR compliance, structured data, automated analytics, and a content engine ready to scale. The difference is we delivered it faster, without compromising on quality.
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