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Hilltop Apartments

+127% Lead Growth in 30 Days

How a modern website redesign and HubSpot integration transformed Hilltop's digital presence.

Web Design HubSpot Integration SEO

+127%

Lead Growth

+19%

Session Growth

130

Monthly Leads (After)

1,866

Sessions (After)

Client

Hilltop Serviced Apartments

Industry

Serviced Accommodation (Manchester & Sheffield)

Services

Web Design, HubSpot Integration, SEO

The Story

127% more leads in 30 days - from an outdated WordPress site to a conversion machine.

Hilltop Apartments had an outdated WordPress website that wasn't mobile-optimised, had no CRM integration, and ranked poorly for location-specific searches. With 70%+ of visitors browsing on mobile, leads were falling through the cracks.

Their goal was clear: a modern website that converts visitors into enquiries and integrates seamlessly with their sales process. We delivered a complete rebuild designed around conversion.

The Website

Hilltop Serviced Apartments website

Across Every Device

Hilltop Apartments website desktop mockup
Hilltop mobile - homepage
Hilltop mobile - property listing
Hilltop mobile - property detail
Hilltop Apartments across desktop, tablet and mobile

What We Built

Four pillars of Hilltop's transformation

Hilltop mobile-first website design
01

Mobile-First Design

  • Responsive design reflecting Hilltop's premium positioning
  • Core Web Vitals optimised for speed and UX
  • Interactive map search with postcode/POI proximity, so guests find apartments within radius of their workplace or destination
Hilltop HubSpot contact form integration
02

HubSpot Integration

  • Seamless lead capture with automated workflows
  • Leads flow straight from form to CRM - no manual entry
  • Tokeet PMS integration for live booking availability
Hilltop Manchester location landing page
03

Location Landing Pages

  • Dedicated pages for Manchester and Sheffield
  • Capturing local search traffic for serviced apartments
  • Location-specific content and property showcases
Hilltop SEO foundation and search performance
04

SEO Foundation

  • Technical SEO built-in for long-term organic growth
  • Schema.org structured data for rich search results
  • Fast loading for better user experience and rankings

The Results

Measurable impact from day one

Metric Before After Change
Monthly Leads 57 130 +127%
Website Sessions 1,563 1,866 +19%
Lead-to-CRM Flow Manual Automated
"W4B has completely transformed our website and booking engine to help grow our client base and receive more direct bookings for increased revenue."
Hilltop Serviced Apartments - Hilltop Serviced Apartments

Why It Matters

130 qualified leads. One month. One redesign.

Hilltop went from an outdated WordPress site with manual lead management to a conversion-focused platform integrated with HubSpot - and saw the results within 30 days. Explore our web design and SEO services to see how we can do the same for you.

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