Partnership across every marketing channel - website, SEO, PPC, email, CRM, guest portal, and loyalty programme.
450+
Apartments
25,000+
CRM Contacts
15.5%
PPC Conversion Rate
+123%
Enquiry Growth
Client
Executive Roomspace
Industry
Corporate Housing & Serviced Apartments
Locations
London, SE England, Madrid, Lisbon
Heritage
Founded 1995 (sister company to TAS, est. 1981)
The Story
Europe's original corporate housing brand - from a 1981 pioneer to 450+ apartments across four countries.
Executive Roomspace grew from The Apartment Service (1981) - a global apartment reservations network that pioneered GDS integration, OTA distribution, and B2B booking technology. Today, Roomspace manages 450+ flats across 16+ properties in London, SE England, Madrid, and Lisbon.
As a long-established brand operating at scale, they needed a partner who could deliver across every channel - driving direct bookings, building a landlord pipeline, modernising guest experience, and reducing OTA dependency.
The Website
Across Every Device
What We Built
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Enquiries | 84 | 187 | +123% |
| Domain Authority | 27 | 32 | +5 |
| CRM Contacts | - | 25,000+ | 25,000+ |
| Guests Served | - | 100,000+ | 100,000+ |
| Google Ads Conversion | - | 15.5% | 15.5% |
| PPC Cost per Lead | - | ~£22 | ~£22 |
"Working with W4B has been a breath of fresh air from a Director of Sales point of view."
- Melanie Degand, Executive Roomspace
Why It Matters
This isn't just a client. It's the deepest partnership in our portfolio.
Roomspace is the proof that we're specialists. When we say we understand corporate housing, it's because we built the marketing infrastructure for one of the companies that invented the category. Learn more about our SEO & content, paid advertising, and guest portal & tech services.
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