Skip to main content

Direct bookings and OTAs

Keep more of every booking and rely less on the big platforms.

7 guides

Booking.com, Airbnb and Expedia are good at finding guests. They are also expensive, and they own the relationship once the guest arrives. These guides cover what OTA commission really costs, how rate parity works now, and the practical steps operators take to win more bookings on their own site.

Start with the commission guide if you want the numbers, or the OTA dependency guide if you want a plan. The rest cover the channels that sit alongside it: Google free booking links, corporate and relocation contracts, pricing your calendar, and measuring whether any of it is working.

These guides support our direct booking website design service.

Every guide on this topic

Next step

Work out your commission

Put in your own rates, occupancy and channel mix and see a year of OTA commission in pounds.

Work out your commission