Google Free Booking Links for Serviced Accommodation - Are You Eligible?
Google's free booking links can show your direct-booking site next to OTAs like Booking.com and Airbnb. Here's how eligibility works and how to check it.
Keep more of every booking and rely less on the big platforms.
7 guides
Booking.com, Airbnb and Expedia are good at finding guests. They are also expensive, and they own the relationship once the guest arrives. These guides cover what OTA commission really costs, how rate parity works now, and the practical steps operators take to win more bookings on their own site.
Start with the commission guide if you want the numbers, or the OTA dependency guide if you want a plan. The rest cover the channels that sit alongside it: Google free booking links, corporate and relocation contracts, pricing your calendar, and measuring whether any of it is working.
These guides support our direct booking website design service.
Google's free booking links can show your direct-booking site next to OTAs like Booking.com and Airbnb. Here's how eligibility works and how to check it.
Corporate and relocation contracts are the highest-value booking type for serviced accommodation, and no OTA can deliver them. Here is how to win them.
A practical Google Analytics 4 setup for serviced accommodation operators who have never opened it, so you can finally see what's driving direct bookings.
Most SA revenue advice says fill every gap. Corporate operators know that's wrong. Here's the three-tier pricing model that increases revenue by serving both markets.
Practical direct booking strategies for serviced accommodation operators. Reduce OTA dependency with a website, email, and guest experience that works.
What Airbnb, Booking.com, Vrbo and Expedia charge UK hosts in 2026: a sourced fee table, payment fees and a £400 worked example, checked 1 October 2026.
Serviced accommodation operators pay 15-20% commission on every OTA booking. Here's a practical, step-by-step approach to building a direct booking engine that actually works.
Next step
Put in your own rates, occupancy and channel mix and see a year of OTA commission in pounds.
Work out your commission